Karen Draper, Senior Information SPecialist, Adobe Inc.
Discussion of how the library and research group at Adobe reaches out to engineers, marketing professionals, sales people, and more through various training tools aimed at helping them use internal and external resources more efficiently and effectively.
Meet the Users:
Kathleen, Product Manager
Likes: Personalization, lots of detail, latest updates, web conferencing-based learning from her desk, ebooks and audio formats are fine
Ajay, Engineer
Likes: Working remotely, working collaboratively, searching for or figuring things out for himself, deep research in a narrow subject
Stephanie, Marketing Manager
Likes: Getting to the bottom line ASAP, All kinds of research on Adobe, being able to ask someone else, Web conferencing from desk so multi-tasking is an option
Rich, Sales Person
Likes: Quick responses, competitive information, communication by phone, web conferencing-based on his specific areas, will not go back later to listen to recordings
Ben, Intern
Likes: Picking the brains of more experienced co-workers, exploring the portal on his own, learning via in-person classes, working collaboratively
Laura, Director
Likes: Interested in the big picture, email-based alerts and newsletters, time not spent in meetings is good time, Learning new things as needed
Decided to try new approaches including:
Point of Need training
FAQ Wiki & Help section on Portal: Self-paced learning options for people to learn when they need.
One-on-One Instruction: Using presentation software to allow another person to be the 'presenter'
Captivate - Using this to do screencapture motions and audio narrations.
What do people want with tutorials? Advanced Search, Basic Search, Email Alerts, Library Catalog, RSS Feeds, Saved Searches
Tutorials are in Flash and can be stopped, started, paused, etc, by the user: People can view without Captivate software
Virtual Classes
Web Conferencing and In-person Group Training
Polls help keep communications open: Using polls at the first of class and towards the last of class.
Connect: Can record other classes so they can be reviewed later by people in different time zones.
Department &/or Group Training by request.
Social Networking Tools
Blogs: Adobe Markets & Research Blog: Info U classes
Publicity mechanism for all classes as well as primary storage location after the class.
Folksonomies: Uses a specific tag to tag web sites for each class
Where to now?
- Follow new features and redesigns with new classes and tutorials
- Plan earlier training for interns
- Extend reach to remote offices
- Investigate tools likepod casts, videos, mobile access, etc.
Moo-Cards!!
Silke Fliecsher - tools on how to use Captivate (Connect?)
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